Switchcraft is a mobile game under the mobile game company Wooga. Wooga creates mobile game experiences allowing players to be part of their adventurous world.
The aim of this campaign was to build brand awareness for Pretty Little Thing’s new monthly collections. The aim was to include fashion influencers who have not partnered with Pretty Little Thing before, giving opportunities to talented fashion influencers outside the top 1%. The challenge was to see how well they could style PLT monthly drops.
Rise brand awareness
Gain positive feedback for the game
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