Case Study
Switchcraft
The brand
Switchcraft is a mobile game under the mobile game company Wooga. Wooga creates mobile game experiences allowing players to be part of their adventurous world.
The approach/Challenge
The aim of this campaign was to build brand awareness for Pretty Little Thing’s new monthly collections. The aim was to include fashion influencers who have not partnered with Pretty Little Thing before, giving opportunities to talented fashion influencers outside the top 1%. The challenge was to see how well they could style PLT monthly drops.
1
Rise brand awareness
2
Downloads
3
Gain positive feedback for the game
4
5
Solution
- Using a different approach to gain audience awareness
- Using a talented body paint artist to recreate a characters look
- Utilising different platforms to raise brand awareness
- Have the content ready during october to match the game theme of ‘halloween’
- Tiktok brand awareness and instagram stories with a CTA
Results
0 + Milion
views on tiktok
0 Milion
impressions
0 Milion
accounts reached In total
0
CONTACT
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