Pretty Little thing is a leading fashion brand that has captured the hearts of several people around the world across multiple generations. Pretty Little Thing has taken over social media feeds with their killer looks and aesthetics. PLT provide affordable stylish outfits, fit for any occasion.
The aim of this campaign was to build brand awareness for Pretty Little Thing’s new monthly collections. The aim was to include fashion influencers who have not partnered with Pretty Little Thing before, giving opportunities to talented fashion influencers outside the top 1%. The challenge was to see how well they could style PLT monthly drops.
Drive brand awareness to monthly collection drops
Style each collection
Using different fashion influencers around the world
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